Technology

  • automation Working smarter with automation
    June 20, 2018
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    Time is a precious commodity.  Rather than spending it on mundane, repetitive tasks wouldn’t you rather an extra hour in bed, a few chapters of your favourite book, or more time with loved ones? Personally, I would rather my...

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  • why you should be excited about the future of market research 5 reasons to be excited (and slightly frightened) about the future of...
    May 24, 2018
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    “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't.” - Mark Twain

    In the year 2000, nobody in the market research world would have been able to predict what the industry...

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  • Why good data science teams are like unicorns Why Good Data Science Teams Are Like Unicorns
    March 15, 2018
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    If there’s one thing I’ve seen mentioned in articles on data science and analytics it is the mythical unicorn.  And when I (flippantly) told my eight year old daughter I was writing about unicorns, she said “Cool! Don’t forget...

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  • insurance industry disruptors Will technology change the face of insurance as we know it?
    March 30, 2017
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    The insurance industry is certainly one sector that has viewed technology with suspicion in the past, amid fears of disruption, new entrants coming onto the scene and bringing innovation with them, and the stratospheric rise of comparison websites.

    As the...

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  • Big brands The rise and fall of big brands
    April 4, 2016
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    People's buying habits are changing. Across fast and slow moving categories, products and some services, big brands are losing out.

    Look at the rise of Aldi. Over 50% of its products are private label, they offer good quality at an affordable...

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