storytelling

  • leadership buy-in The Art of Why: Battle Tactics to Build Leadership Buy-In
    July 2, 2018
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    Picture the scene: a room full of your executive board, sitting in silence. You’ve just finished presenting the results from the latest engagement survey, including areas they need to focus on at a board level. The CEO shuffles her...

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  • world cup engagement Making engagement a beautiful game: 3 lessons from the World Cup
    June 22, 2018
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    Whether you’re glued to the TV out of pure passion for the sport or feigning interest due to a lucky draw in the office sweepstakes, World Cup mania is impossible to miss this month. With the games kicking off...

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  • brand vision Using storytelling to create a compelling brand vision
    June 21, 2018
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    In previous posts, we’ve discussed what makes a good story, their role in employee engagement, and why it’s so important for brands to get them right. But there’s another element of brand storytelling that needs exploring. One that guides...

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  • How Shakespeare can improve our engagement storytelling What Shakespeare Can Teach Us About Great Storytelling
    April 25, 2018
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    This week marks the birthday of one of the best storytellers in history: William Shakespeare. Whether it’s studying Romeo and Juliet at school or watching The Lion King with our families, at some point in our lives we will...

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  • What makes a good story? What Makes A Good Story?
    April 3, 2018
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    The ability to tell a story is an art; who hasn’t been stuck at an event where they’ve been forced to listen to an anecdote that was better in the speaker’s head? But while bad ones are a dime...

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  • telling good stories Why Telling Stories Is A Business’ Most Powerful Tool
    March 20, 2018
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    Stories have been entertaining, informing, educating, and inspiring us for endless generations. Existing long before even the written word, they are one of the most enduring aspects of humanity and continue to dominate our lives; according to a study...

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  • Rethink Your Gender Equality Strategy This International Women's Day 3 Ways You Can Improve Your Gender Equality Strategy
    March 8, 2018
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    Today marks International Women’s Day, an opportunity to reflect on how women are treated and supported; particularly in the workplace. While brands and businesses are all jumping to take part and celebrate women – even Barbie is getting in...

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