market research

  • chatbot market research Chatterbox to Chatbot: Friend or Dangerous Foe?
    September 5, 2018
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    Being a chatterbox is nothing new – just ask my son!  As a child, he could talk until the cows came home, to the point your ears got chewed. Today (and please don’t tell him this), he is a...

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  • online communities How online communities can add value to your Customer Experience Programme
    August 28, 2018
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    According to the 2017 GRIT report, 82% of the world’s biggest brands will utilise some form of online community by the end of 2018. There’s no denying it – online communities are on the rise and we as researchers...

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  • breaking barriers for survey respondents How to break down barriers for survey respondents
    August 3, 2018
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    An important rule of business is to make it as easy as possible for a customer or client to give you what you want: their business. Once they are engaged with you, your brand, and your offering converting that...

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  • customer experience strategies Cheat Sheet: Reassessing Value of Customer Experience Strategies
    July 30, 2018
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    Customer-centricity and customer experience have become buzzwords for most self-respecting business professionals. Advice comes from all corners about the best ways to improve, track, monetize and measure customer experience. Evidence suggests that those companies with the strongest brands and...

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  • seminar notes Cheat Sheet: Growing Through Differentiated Experiences Seminar
    July 25, 2018
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    How do you stand out from the crowd? Do you think you’re doing enough? Now more than ever before, businesses are dedicating resources to understanding what they can do to create unique products and services that are head and...

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  • MRS B2B research conference notes ORC Field Trip: Notes from the MRS B2B Research Conference
    July 4, 2018
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    We took a quick field trip last week to attend the Market Research Society B2B Research Conference and scope out the latest in the world of insights. From what we saw, change is aplenty in 2018, with the industry...

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  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • customer experience survey 5 lessons from B2B customer experience studies to fire up your strategy
    June 25, 2018
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    Returning from a recent client debrief, I was reminded yet again how similar some of the key themes and insights emerging from B2B key account and supplier relationship studies are, regardless of the sector (and yes, I have become...

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  • automation Working smarter with automation
    June 20, 2018
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    Time is a precious commodity.  Rather than spending it on mundane, repetitive tasks wouldn’t you rather an extra hour in bed, a few chapters of your favourite book, or more time with loved ones? Personally, I would rather my...

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  • GDPR and the insights industry The truth about GDPR and the insights industry
    May 31, 2018
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    There is no doubt the leading story from a quality and compliance perspective this year has been the start date for enforcement of GDPR legislation... and what a ride it has been!

    Interpretation of the new directives has been mixed...

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