market research

  • MRS B2B research conference notes ORC Field Trip: Notes from the MRS B2B Research Conference
    July 4, 2018
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    We took a quick field trip last week to attend the Market Research Society B2B Research Conference and scope out the latest in the world of insights. From what we saw, change is aplenty in 2018, with the industry...

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  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • customer experience survey 5 lessons from B2B customer experience studies to fire up your strategy
    June 25, 2018
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    Returning from a recent client debrief, I was reminded yet again how similar some of the key themes and insights emerging from B2B key account and supplier relationship studies are, regardless of the sector (and yes, I have become...

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  • automation Working smarter with automation
    June 20, 2018
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    Time is a precious commodity.  Rather than spending it on mundane, repetitive tasks wouldn’t you rather an extra hour in bed, a few chapters of your favourite book, or more time with loved ones? Personally, I would rather my...

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  • GDPR and the insights industry The truth about GDPR and the insights industry
    May 31, 2018
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    There is no doubt the leading story from a quality and compliance perspective this year has been the start date for enforcement of GDPR legislation... and what a ride it has been!

    Interpretation of the new directives has been mixed...

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  • why you should be excited about the future of market research 5 reasons to be excited (and slightly frightened) about the future of...
    May 24, 2018
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    “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't.” - Mark Twain

    In the year 2000, nobody in the market research world would have been able to predict what the industry...

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  • sales A Beautiful Nightmare: Surviving Sales as an Introvert
    May 8, 2018
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    Beyonce was right; there is such thing as a Beautiful Nightmare. And being an introvert in sales is one of them!

    You’re probably wondering what my very louche blog title is about today. Beautiful Nightmare..? Beyoncé..?

    The aim of this post...

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  • who benefits most from the rise of the Chinese middle class Surfing the Chinese wave: Who benefits most from the rise of the...
    March 26, 2018
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    After decades of robust growth, China is facing a slowdown. This year is no exception, and Chinese growth is expected to slow to 6.5% from 6.9% last year. However, this isn’t exactly bad news for the growth of the...

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