customer research

  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018

    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

  • GDPR and the insights industry The truth about GDPR and the insights industry
    May 31, 2018

    There is no doubt the leading story from a quality and compliance perspective this year has been the start date for enforcement of GDPR legislation... and what a ride it has been!

    Interpretation of the new directives has been mixed...