customer journey

  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Tesco data breach What a wonderful digital world
    November 8, 2016
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    Fostering mutually beneficial relationships

    There can be no doubt, consumers today interact with their bank accounts more often than they have ever done before. Remember in 2014 when RBS CEO Ross McEwan stated their busiest branch was the 7:01...

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  • Customer strategies Goodwill goes a long way: how customer fulfillment drives sales in retail
    December 18, 2015
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    When you think of buyers being influenced by emotions, it’s often in the case of an impulse buy or a sappy commercial. But tapping into customer emotions can help you improve brand loyalty over the long run. While 94%...

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