customer journey

  • MRS B2B research conference notes ORC Field Trip: Notes from the MRS B2B Research Conference
    July 4, 2018
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    We took a quick field trip last week to attend the Market Research Society B2B Research Conference and scope out the latest in the world of insights. From what we saw, change is aplenty in 2018, with the industry...

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  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • customer experience survey 5 lessons from B2B customer experience studies to fire up your strategy
    June 25, 2018
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    Returning from a recent client debrief, I was reminded yet again how similar some of the key themes and insights emerging from B2B key account and supplier relationship studies are, regardless of the sector (and yes, I have become...

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  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Tesco data breach What a wonderful digital world
    November 8, 2016
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    Fostering mutually beneficial relationships

    There can be no doubt, consumers today interact with their bank accounts more often than they have ever done before. Remember in 2014 when RBS CEO Ross McEwan stated their busiest branch was the 7:01...

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  • Customer strategies Goodwill goes a long way: how customer fulfillment drives sales in retail
    December 18, 2015
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    When you think of buyers being influenced by emotions, it’s often in the case of an impulse buy or a sappy commercial. But tapping into customer emotions can help you improve brand loyalty over the long run. While 94%...

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