customer journey mapping

  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Customer experience The customer experience – emotions do matter
    August 31, 2016
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    ... and your organisation can do something about it

    When customers make a decision – whether that’s to buy a product, renew a contract or recommend an organisation – all the remembered impressions they have of the brand take play. This...

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