customer journey mapping

  • MRS B2B research conference notes ORC Field Trip: Notes from the MRS B2B Research Conference
    July 4, 2018
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    We took a quick field trip last week to attend the Market Research Society B2B Research Conference and scope out the latest in the world of insights. From what we saw, change is aplenty in 2018, with the industry...

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  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Customer experience The customer experience – emotions do matter
    August 31, 2016
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    ... and your organisation can do something about it

    When customers make a decision – whether that’s to buy a product, renew a contract or recommend an organisation – all the remembered impressions they have of the brand take play. This...

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