Customer experience

  • Love Guru Introducing ORC’s Love Guru
    February 14, 2018
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    We’re seeing some exciting shifts in the types of relationships our clients are looking for over the last 12-18 months, with more of the organizations we are working with asking us for broader and deeper support with their people...

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  • Inclusive brands Inclusive brands and positive association
    October 7, 2016
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    Twelve million people in the UK have a disability. Would you say that this is reflected in your daily life or in the media? It’s actually quite astounding to think that 2016 saw the first ever TV ad to...

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  • Morrisons employee Morrisons – taking a different approach
    May 26, 2016
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    If you have a social media account anywhere, you’ll no doubt have seen the great story that a mother posted on Facebook about her trip to Morrisons in Basingstoke.  

    It’s not easy taking children shopping – most of them...

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  • Customer loyalty Make a positive in-store impression, earn customer loyalty
    December 15, 2015
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    In retail, brand power is about more than being well liked. When surveyed, only 29% of customers have consistently high expectations of a retail brand they recently shopped, despite 75% of them saying it’s a brand they like. Low...

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