customer engagement

  • customer experience strategies Cheat Sheet: Reassessing Value of Customer Experience Strategies
    July 30, 2018
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    Customer-centricity and customer experience have become buzzwords for most self-respecting business professionals. Advice comes from all corners about the best ways to improve, track, monetize and measure customer experience. Evidence suggests that those companies with the strongest brands and...

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  • MRS B2B research conference notes ORC Field Trip: Notes from the MRS B2B Research Conference
    July 4, 2018
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    We took a quick field trip last week to attend the Market Research Society B2B Research Conference and scope out the latest in the world of insights. From what we saw, change is aplenty in 2018, with the industry...

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  • how to make your b2b customers feel more valued 8 gestures to make your b2b customers feel more valued
    April 25, 2018
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    Returning from maternity leave is always daunting – but my recent experience has been very positive, largely due to the little touches that my team and, in particular, my boss arranged for me. As you can expect, this has...

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  • Love Guru Introducing ORC’s Love Guru
    February 14, 2018
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    We’re seeing some exciting shifts in the types of relationships our clients are looking for over the last 12-18 months, with more of the organizations we are working with asking us for broader and deeper support with their people...

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  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Digital hives Buzzing about innovation? How digital hives fuel ideas
    February 10, 2016
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    Want to know who to thank for the fact that you can order your iced latte using the Starbucks app? Or why Dell eliminated millions of tons of packaging materials and made more of what it uses recyclable and...

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