customer-centric

  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • MRS Awards 2015 Winner Insight Management Award winning research
    December 22, 2015
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    We’re ending the year on a high. Recently we attended the MRS awards and were delighted to receive the MRS/AURA Award for Insight Management. That is, us, TfL and 2CV. Our submission was called Next stop: cultural change and...

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  • Customer centricity Customer centricity for employee engagement
    December 4, 2015
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    “Clients do not come first. Employees come first. If you take care of your employees they will take care of the clients.”

    This quote seems to have become quite popular of late. As discussed in our recent Future-proofing leadership whitepaper,...

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