customer acquisition strategies

  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • how to make your b2b customers feel more valued 8 gestures to make your b2b customers feel more valued
    April 25, 2018
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    Returning from maternity leave is always daunting – but my recent experience has been very positive, largely due to the little touches that my team and, in particular, my boss arranged for me. As you can expect, this has...

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  • Group of business partners looking at young man presenting compu Managing customer expectations: What’s your competition doing?
    May 9, 2017
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    People have so much information at their fingertips these days, thanks to the rise of the internet and the smartphone, that it’s incredibly easy for them to take their business elsewhere if they don’t like the service that you...

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