Art of Storytelling

  • brand vision Using storytelling to create a compelling brand vision
    June 21, 2018
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    In previous posts, we’ve discussed what makes a good story, their role in employee engagement, and why it’s so important for brands to get them right. But there’s another element of brand storytelling that needs exploring. One that guides...

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  • What makes a good story? What Makes A Good Story?
    April 3, 2018
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    The ability to tell a story is an art; who hasn’t been stuck at an event where they’ve been forced to listen to an anecdote that was better in the speaker’s head? But while bad ones are a dime...

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