What’s the link between your brand and your customer experience? And how can and should the two be brought together? The answer lies in the ability to identify and link up the end-to-end journey consumers experience. The challenge is in the approach and methods used to allow organisations to marry the brand and customer experience.
So we’ve taken the challenge on. We have conducted an independent cross-industry study to identify the link between brand and customer experience by quantifying the journey consumers go through. We have classified the patterns that appear on a consumers’ journey as they engage with a brand before and after purchase, and we shared some of the results of this study in the form of a 30 minute webinar.
The top things we be covered were:
- What is the link between brand and customer experience?
- How advice and communication affect customer acquisition and engagement
- How to personalise the consumer experiences to drive share of wallet
To download a copy of the recording of this webinar, fill out your details below.