Our HR Reflections research shows that organisations are going through a growth spurt right now, with 85% planning to increase or maintain their staff levels. The will might be there but it’s not easy to fulfil, with 2/3 organisations finding it harder to fill their vacancies now compared to a year ago.
So how do you compete for talent?
Your employer brand is the main tool you have to attract, engage and retain employees. When put to work correctly as a true representation of your internal world, it can attract those employees who will be best suited to grow and thrive with you. If your employee brand isn’t reflective of your internal reality, it can be the reason why people leave.
Even if you haven’t actively created an employer brand, you still have one.
This whitepaper brings together our findings from our own research as well as case studies of good employer brands at work.