Map how your buyers make their purchases – their journeys and channel choices.

People in your target market have widely different approaches to taking decisions.  This includes their overall mindset for the decision, their degree of information-hunting and advice-seeking, their consideration between potential alternatives and their engagement with different channels.  Our pathways to purchase solutions offer quantitative mapping of those journeys, so that you can identify:

To learn more about our Channel Evaluation solutions, please contact us.