Highlight emerging trends and flag potential areas for disruption.

As previously mentioned, successful competitive intelligence program look beyond currently available information about the present-day market and attempt to identify emerging trends, possible risks and evolving whitespace where organisations can get ahead of their competitors. ORC supports this future-focused review of the competitive landscape by helping to identify emerging market disruptions, assessing possible competitive responses, protecting against challengers and keeping an eye out for new market entrants.

To learn more about our Market Disruptions solutions, please contact us.