Nowadays, customer centricity is the table-stakes for building successful brands. And the way to true customer-centricity is through meeting customers where they are and having meaningful conversations while co-creating the solutions that drive real competitive advantage. Meeting customers the one place you can be sure they’ll be – online – does not just mean panel, web surveys or mining social media, but shifting online research behaviour to one that actively builds customer trust, intimacy and emotional connection – even during your quick and dirty projects.
Meet the Customer Centricity Digital Hive, a private online multi-methodology platform for engaging customers for a brief time period around a particular insight need or co-innovation challenge. For more information about convening your Customer Hive today, please contact us.