Minimise risk and base substantiated claims on sound, accurate research.

Ensure your advertising claims can be substantiated as required by the Federal Trade Commission (FTC). With our Claims Substantiation solutions, we minimise risk and base your claims on sound, accurate research conducted by a trusted and authoritative source. We help you steer your ideas in the right direction, develop strategic advertising messages that resonate with your audiences, and ensure you are creating the most powerful and compelling claims. No matter what type of claim, we will ask the right questions to gain a true understanding of the strength of your brand and will work with you to develop a strategic advertising message that resonates with your target customers. With a proven track record of conducting claims over 20 years — not one has ever been overturned or successfully challenged — ORC International is an authoritative source for legally and statistically reliable research. Our expertise in Claims Substantiation helps you:

To learn more about our Claims Substantiation solutions, please contact us.