Identify opportunities to grow by looking at adjacent markets, channels or categories.

Often the best way to grow and expand your business is to look at adjacent industries, channels or categories for inspiration. Whether you are looking to expand into a new geographic region, develop a new product offering in an emerging category, change your manufacturing processes or target a growing customer segment, ORC’s adjacency analysis framework provides a reliable structure for identifying opportunities for future growth that fall outside of your current market.

To learn more about our Adjacency Exploration solutions, please contact us.