In order to make strategic business decisions, you need to define and gather competitive intelligence about your customers, your products and others in your industry. But this can be easier said than done, so here are five free resources to lend a helping hand.
This company brings together data from numerous sources to estimate referral and geographic data, as well as traffic for mobile apps and websites. You can use this to compare the reach of your site with your competitors to help you work out where you stand in the marketplace.
If you want to find out more about the web tags and pixels on a website, Ghostery is the place to go. This lets you know who’s tracking your browser for advertising, data licencing and more, and is a must for online marketers everywhere.
This free tool displays company ads across the internet. You can view the ad itself, as well as its dimensions, file size and file type. Using this allows you to see what ads your competition is running so you can compare and contrast your own ads – and even pick up a few ideas here and there.
It’s important to measure individual sites, both yours and your competitor’s, but comparing trends is also essential if you want to put your competitive data into context. Search by category or explore topics to see what’s trending in your industry.
Use this to work out who your top competitors are for your chosen keywords and phrases. Not only will this show you who you’re up against but it’ll also show you how competition differs around various keywords.