June 6

While marketing to general population consumers does have its challenges, many would say that trying to sell to a B2B businesses is far more difficult… and it’s not that hard to see why.  

A few years ago, Google research and insight arm Think With Google carried out a survey to find out what’s changed in the B2B market between 2013 and 2015, with shifts in how buying decisions are made and also who takes responsibility for these being revealed. 

 We’ve continued to look into trends in this space, and we’d love to share some of what we uncovered with you. Join us on June 6th for a 30 minute webinar on ‘How B2B companies are changing the way they interact with customers’ to learn about emerging trends and opportunities for innovation.

McVal Osborne, Associate Director, Customer Strategy and Technology