Market Research

  • does the rise of digital banks mean the death of traditional models? Trend Watch: Does the rise of digital banks spell the end of...
    September 13, 2018
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    “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” – Mark Twain

    When businesses look to innovate, differentiate or stand out from the competition, they regularly look to identify emerging trends in the...

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  • chatbot market research Chatterbox to Chatbot: Friend or Dangerous Foe?
    September 5, 2018
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    Being a chatterbox is nothing new – just ask my son!  As a child, he could talk until the cows came home, to the point your ears got chewed. Today (and please don’t tell him this), he is a...

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  • suppliers relationships We Need To Talk About Suppliers
    August 28, 2018
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    Suppliers are incredibly important to the success of any business, helping deliver improved products, services, and solutions to better serve clients. Unfortunately, many are taken for granted by B2B companies. According to new figures on late payments to suppliers...

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  • online communities How online communities can add value to your Customer Experience Programme
    August 28, 2018
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    According to the 2017 GRIT report, 82% of the world’s biggest brands will utilise some form of online community by the end of 2018. There’s no denying it – online communities are on the rise and we as researchers...

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  • Why the wider context matters: Undertaking competitor, trend and innovation analysis
    August 20, 2018
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    Some businesses are just not that competitive. They're happy to go with the status quo, stick with what works, and hope for the best. Unfortunately, that's not how most of the world operates. Competition is fierce, and those that...

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  • breaking barriers for survey respondents How to break down barriers for survey respondents
    August 3, 2018
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    An important rule of business is to make it as easy as possible for a customer or client to give you what you want: their business. Once they are engaged with you, your brand, and your offering converting that...

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  • customer experience strategies Cheat Sheet: Reassessing Value of Customer Experience Strategies
    July 30, 2018
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    Customer-centricity and customer experience have become buzzwords for most self-respecting business professionals. Advice comes from all corners about the best ways to improve, track, monetize and measure customer experience. Evidence suggests that those companies with the strongest brands and...

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  • seminar notes Cheat Sheet: Growing Through Differentiated Experiences Seminar
    July 25, 2018
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    How do you stand out from the crowd? Do you think you’re doing enough? Now more than ever before, businesses are dedicating resources to understanding what they can do to create unique products and services that are head and...

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  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • automation Working smarter with automation
    June 20, 2018
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    Time is a precious commodity.  Rather than spending it on mundane, repetitive tasks wouldn’t you rather an extra hour in bed, a few chapters of your favourite book, or more time with loved ones? Personally, I would rather my...

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