Market Research

  • breaking barriers for survey respondents How to break down barriers for survey respondents
    August 3, 2018
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    An important rule of business is to make it as easy as possible for a customer or client to give you what you want: their business. Once they are engaged with you, your brand, and your offering converting that...

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  • customer experience strategies Cheat Sheet: Reassessing Value of Customer Experience Strategies
    July 30, 2018
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    Customer-centricity and customer experience have become buzzwords for most self-respecting business professionals. Advice comes from all corners about the best ways to improve, track, monetize and measure customer experience. Evidence suggests that those companies with the strongest brands and...

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  • seminar notes Cheat Sheet: Growing Through Differentiated Experiences Seminar
    July 25, 2018
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    How do you stand out from the crowd? Do you think you’re doing enough? Now more than ever before, businesses are dedicating resources to understanding what they can do to create unique products and services that are head and...

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  • tailored marketing Creating emotional connections through tailored marketing
    June 28, 2018
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    “Human behaviour flows from three main sources: desire, emotion and knowledge” – Plato

    Those of you who have experience in planning a wedding will appreciate how consuming this major life event can be. 

    It seems that everywhere you look you...

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  • automation Working smarter with automation
    June 20, 2018
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    Time is a precious commodity.  Rather than spending it on mundane, repetitive tasks wouldn’t you rather an extra hour in bed, a few chapters of your favourite book, or more time with loved ones? Personally, I would rather my...

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  • GDPR and the insights industry The truth about GDPR and the insights industry
    May 31, 2018
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    There is no doubt the leading story from a quality and compliance perspective this year has been the start date for enforcement of GDPR legislation... and what a ride it has been!

    Interpretation of the new directives has been mixed...

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  • why you should be excited about the future of market research 5 reasons to be excited (and slightly frightened) about the future of...
    May 24, 2018
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    “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't.” - Mark Twain

    In the year 2000, nobody in the market research world would have been able to predict what the industry...

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  • how to make your b2b customers feel more valued 8 gestures to make your b2b customers feel more valued
    April 25, 2018
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    Returning from maternity leave is always daunting – but my recent experience has been very positive, largely due to the little touches that my team and, in particular, my boss arranged for me. As you can expect, this has...

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  • who benefits most from the rise of the Chinese middle class Surfing the Chinese wave: Who benefits most from the rise of the...
    March 26, 2018
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    After decades of robust growth, China is facing a slowdown. This year is no exception, and Chinese growth is expected to slow to 6.5% from 6.9% last year. However, this isn’t exactly bad news for the growth of the...

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