Art Of Storytelling

  • brand vision Using storytelling to create a compelling brand vision
    June 21, 2018
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    In previous posts, we’ve discussed what makes a good story, their role in employee engagement, and why it’s so important for brands to get them right. But there’s another element of brand storytelling that needs exploring. One that guides...

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  • How Shakespeare can improve our engagement storytelling What Shakespeare Can Teach Us About Great Storytelling
    April 25, 2018
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    This week marks the birthday of one of the best storytellers in history: William Shakespeare. Whether it’s studying Romeo and Juliet at school or watching The Lion King with our families, at some point in our lives we will...

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  • What makes a good story? What Makes A Good Story?
    April 3, 2018
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    The ability to tell a story is an art; who hasn’t been stuck at an event where they’ve been forced to listen to an anecdote that was better in the speaker’s head? But while bad ones are a dime...

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  • telling good stories Why Telling Stories Is A Business’ Most Powerful Tool
    March 20, 2018
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    Stories have been entertaining, informing, educating, and inspiring us for endless generations. Existing long before even the written word, they are one of the most enduring aspects of humanity and continue to dominate our lives; according to a study...

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