Customer

  • sales A Beautiful Nightmare: Surviving Sales as an Introvert
    May 8, 2018
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    Beyonce was right; there is such thing as a Beautiful Nightmare. And being an introvert in sales is one of them!

    You’re probably wondering what my very louche blog title is about today. Beautiful Nightmare..? Beyoncé..?

    The aim of this post...

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  • how to make your b2b customers feel more valued 8 gestures to make your b2b customers feel more valued
    April 25, 2018
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    Returning from maternity leave is always daunting – but my recent experience has been very positive, largely due to the little touches that my team and, in particular, my boss arranged for me. As you can expect, this has...

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  • Group of business partners looking at young man presenting compu Managing customer expectations: What’s your competition doing?
    May 9, 2017
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    People have so much information at their fingertips these days, thanks to the rise of the internet and the smartphone, that it’s incredibly easy for them to take their business elsewhere if they don’t like the service that you...

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  • insurance industry disruptors Will technology change the face of insurance as we know it?
    March 30, 2017
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    The insurance industry is certainly one sector that has viewed technology with suspicion in the past, amid fears of disruption, new entrants coming onto the scene and bringing innovation with them, and the stratospheric rise of comparison websites.

    As the...

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  • Top tips for making B2B businesses more approachable
    March 27, 2017
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    Marketing to consumers does have its pitfalls but many would say that trying to sell a B2B business is typically far more difficult… and it’s not that hard to see why. The target market is usually a lot smaller...

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  • customer service off script Empowering employees to go off script
    January 30, 2017
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    Over Christmas I had a Tesco delivery scheduled to come in the evening but my toddler was sick and I needed to take him to A&E. I called Tesco to cancel delivery and the man I spoke to was...

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  • Customer Paying At A Cafe With Credit Card How to create memorable customer experiences
    January 24, 2017
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    Consumers are a demanding bunch these days and it’s vital that you do all you can to keep them happy because it’s such a competitive world out there, no matter what sector you’re in. But there is something you...

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  • Customer experience predictions for 2017
    January 13, 2017
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    The new year is just around the corner and for brands this means evaluating the 12 months just gone and thinking long and hard about what improvements could be made and where. When it comes to customer experiences, it’s...

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  • Feedback Evaluation Review Contact Customer Support Concept Closing the loop on customer feedback
    November 15, 2016
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    Technology has done an awful lot to help make it easier for people to run businesses, big and small, these days but it has also helped create a few problems along the way, especially where customer service is concerned.

    One...

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  • Inclusive brands Inclusive brands and positive association
    October 7, 2016
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    Twelve million people in the UK have a disability. Would you say that this is reflected in your daily life or in the media? It’s actually quite astounding to think that 2016 saw the first ever TV ad to...

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