Once again talent attraction features as one of the top three challenges facing HR professionals.
It might sound like a broken record given Steve Hankin of McKinsey & Company first coined the phrase ‘war for talent’ 20 years ago, but...More
Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.
The way that people shop has changed....
Twelve million people in the UK have a disability. Would you say that this is reflected in your daily life or in the media? It’s actually quite astounding to think that 2016 saw the first ever TV ad to...More
When I buy something online, one of the first things I do is scroll down to view the customer comments and feedback. And if I want to buy something expensive like a new smartphone or camera or even visit...More
People's buying habits are changing. Across fast and slow moving categories, products and some services, big brands are losing out.
Look at the rise of Aldi. Over 50% of its products are private label, they offer good quality at an affordable...More
When you think of buyers being influenced by emotions, it’s often in the case of an impulse buy or a sappy commercial. But tapping into customer emotions can help you improve brand loyalty over the long run. While 94%...More
How do alcoholic beverage brands survive with increased competition and rapidly changing consumer preferences?
From 2010 to 2013, there was more than a 50% increase in product renovations and new product launches across beer, spirits and wines. With so much...More