Brand

  • 3 attributes organisations need to fight the latest war for talent
    March 22, 2017
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    Once again talent attraction features as one of the top three challenges facing HR professionals.

    It might sound like a broken record given Steve Hankin of McKinsey & Company first coined the phrase ‘war for talent’ 20 years ago, but...

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  • The link between brand and customer experience
    March 20, 2017
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    Did you know that 70% of consumers ask for advice when choosing a gym/sports club? But the same can be said for just 33% when choosing an energy supplier.

    The way that people shop has changed....

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  • Inclusive brands Inclusive brands and positive association
    October 7, 2016
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    Twelve million people in the UK have a disability. Would you say that this is reflected in your daily life or in the media? It’s actually quite astounding to think that 2016 saw the first ever TV ad to...

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  • Talent attraction How online advocacy can support your talent attraction
    September 30, 2016
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    When I buy something online, one of the first things I do is scroll down to view the customer comments and feedback. And if I want to buy something expensive like a new smartphone or camera or even visit...

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  • Big brands The rise and fall of big brands
    April 4, 2016
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    People's buying habits are changing. Across fast and slow moving categories, products and some services, big brands are losing out.

    Look at the rise of Aldi. Over 50% of its products are private label, they offer good quality at an affordable...

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  • Customer strategies Goodwill goes a long way: how customer fulfillment drives sales in retail
    December 18, 2015
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    When you think of buyers being influenced by emotions, it’s often in the case of an impulse buy or a sappy commercial. But tapping into customer emotions can help you improve brand loyalty over the long run. While 94%...

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  • alcoholic beverage Brand survival in the alcoholic beverage market
    August 1, 2015
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    How do alcoholic beverage brands survive with increased competition and rapidly changing consumer preferences?

    From 2010 to 2013, there was more than a 50% increase in product renovations and new product launches across beer, spirits and wines. With so much...

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