B2B

  • telling good stories Why Telling Stories Is A Business’ Most Powerful Tool
    March 20, 2018
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    Stories have been entertaining, informing, educating, and inspiring us for endless generations. Existing long before even the written word, they are one of the most enduring aspects of humanity and continue to dominate our lives; according to a study...

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  • Why good data science teams are like unicorns Why Good Data Science Teams Are Like Unicorns
    March 15, 2018
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    If there’s one thing I’ve seen mentioned in articles on data science and analytics it is the mythical unicorn.  And when I (flippantly) told my eight year old daughter I was writing about unicorns, she said “Cool! Don’t forget...

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  • Build better internal communications How Engagement Surveys Can Build Better Internal Communications
    March 12, 2018
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    “No-one is allowed to speak up here, the last time I heard someone tried they got shouted at”

    “Head office don’t care about us”

    “The new regional manager came into our store and handed out...

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  • Top tips for making B2B businesses more approachable
    March 27, 2017
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    Marketing to consumers does have its pitfalls but many would say that trying to sell a B2B business is typically far more difficult… and it’s not that hard to see why. The target market is usually a lot smaller...

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  • B2B research insights How to drive action from research insights: B2B
    October 25, 2016
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    Working as an insight professional in B2B organisations can be quite a lonely job, usually consisting of a team of one, with the pressure and power to influence a whole organisation to act on research findings and company metrics....

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